It’s an active strategy that shapes how customers view your brand. By putting your business’s strengths in the spotlight and promoting them through smart tactics, you turn browsers into repeat customers who stick around.

Reputation marketing relies on intentional strategies, smart tech tools, and proven practices — from SEO and online reviews to social media outreach, employer branding, content creation, and local listings — all working together to amplify a positive brand image.

Every day, millions of people look for businesses to visit, and most lean heavily on reviews to decide who deserves their trust. If you’re not actively managing your reputation, the customers you’re reaching now are only a small slice of what’s possible.

Keeping tabs on what people are saying about your business across channels is crucial — whether it’s Google, Yelp, Amazon, TripAdvisor, Angie’s List, or any other review platform. Tracking this feedback helps you see how the public really views your business and services.

People trust other customers far more than they trust brands themselves, so the voices of your current customers have real power to shape how new ones respond to you.